Thursday, September 17
9:00 a.m.
Introduction: Crisis and Digital Opportunity (incl. programme preview)
Prof. Stéphanie
Mittelbach-Hörmanseder
Vienna University of
Economics and Business
Administration
Prof. Monika Kovarova-Simecek
St. Pölten University of
Applied Sciences
Eloy Barrantes
nexxar
While the coronavirus pandemic has created many new and demanding challenges, it has also created a perfect setting for digital development, speeding up digitalisation in almost all aspects of our information and communication environment. For companies, this is a unique opportunity to rethink their corporate reporting strategy and evaluate how digitalisation can contribute to their reporting and make it more efficient and targeted to their audience. In this keynote we address the major aspects of this digital shift: automatisation, AI, process efficiency and digital reporting. Keynote (45 min)
10:00 a.m.
Digital Information Design
Thomas Rosenmayr
nexxar
Karsten Lensing
nexxar
Today reports are predominantly read on screen. Despite this apparent usage trend, those who build the report mostly do not consider the specific digital needs in the content creation process. In this workshop we want to focus on what it means to rethink structure, concept and design for screen devices and how the digital channel can be better exploited. Interactive infographics can, for instance, convey complex information in a much faster and more understandable way. But what information is suitable to be prepared as infographic? And what other options are there to create web-specific and appealing content for a digital audience? These and other related questions will be discussed in the workshop. Workshop (40 min + 15 min discussion)
11:00 a.m.
adidas – Excellence in Digital Reporting
Matthias Köhler
adidas
Isabel Strauß
adidas
Alexandra Baier
nexxar
adidas is striving for a new and innovative approach with their online report. In addition to a new visual design concept and many interactive features, one key element of the report is the active communication of specific reporting content via social media channels (push reporting). In this session adidas shares their first-hand experience. Company case study (30 min + 15 min discussion)
1:00 p.m.
XBRL as Added Value in Corporate Reporting
Prof. Monika Kovarova-Simecek
St. Pölten University of Applied Sciences
Digital financial reporting is inseparably linked with the term XBRL - extensible Business Reporting Language. The technical standard, which was developed with the goal to improve the processing of financial data 20 years ago, is now mandatory in more than 70 countries and considered useful by more than 130 regulators. However, its potential in financial communications has not yet been fully discovered. Session (30 min + 15 min discussion)
2:00 p.m.
Digital Integrated Reporting at Clariant
Joana-Isabel Kelp
Clariant
Martin Sagmüller
nexxar
With integrated reporting the online report is gaining even more importance as a publication channel. Digital reports provide solutions to important communication problems of today’s integrated reports: they offer technical possibilities to reduce complexity, connect financial and non-financial content and explain the company’s business model. Learn from a best practice example. Company case study (30 min + 15 min discussion)
3:00 p.m.
Use of Digital Integrated Reports (Research case: WU Wien)
Prof. Stéphanie Mittelbach-Hörmanseder
Vienna University of Economics and Business Administration
How do stakeholders use integrated reports? Do they specifically access content suggested by the
3:30 p.m.
Speakers' corner & preview
Prof. Stéphanie Mittelbach-Hörmanseder
Vienna University of Economics and Business Administration
Prof. Monika Kovarova-Simecek
St. Pölten University of Applied Sciences
Eloy Barrantes
nexxar
Friday, September 18
9:00 a.m.
Fit for XBRL
Philipp Stampfuss
AMANA
Gernot Waidacher
nexxar
XBRL is coming. All stock-listed European companies will be required to include XBRL tags in their 2020 annual reports. In this session we prepare you for the XBRL tagging of your financial statements. We clarify last questions about the taxonomy, address the auditing and give important tips. You also learn how to provide the full XHTML report including all relevant XBRL tags. Workshop (30 min + 15 min discussion)
9:00 a.m.
Merck – Push Reporting
Judith Rahner
Merck
Eloy Barrantes
nexxar
It’s somehow a paradox: companies spend hundreds – or actually thousands – of hours creating their corporate reports. But as soon as the report is published, they somehow forget about it. Companies spend – in comparison – very little time communicating the report. Push Reporting refers to concepts for active digital communication of corporate reports. Learn how Merck Group successfully used it to achieve more than 60,000 additional visits for their Corporate Responsibility Report. Company case study (30 min + 15 min discussion)
10:00 a.m.
ESEF & XBRL: Audit & Regulation
Michael Hammer
BDO Austria Holding Wirtschaftsprüfung GmbH
Companies all over Europe are preparing for an inevitable future requirement: XBRL tagging of specific content in annual reports. But how will XBRL influence the auditing and regulation process? In this session we provide answers to important questions such as: How does XBRL auditing work in practice? What does the auditor focus on? How will this new standard impact the auditing process? What are the potential challenges regarding auditing and regulation? What is the role of ESMA and local financial regulation institutions (e.g. FMA)? Session (30 min + 15 min discussion)
10:00 a.m.
Mobile Reporting
James Porter
nexxar
Moritz Rausch
St. Pölten University of Applied Sciences
Experts say the mobile Internet use will reach 28% in 2020. Today almost every digital report is mobile-optimised (Responsive Design). But companies often only fulfill the “minimum standards”. How to optimise e.g. infographics and interactive solutions for mobile devices? In this session, we will go into detail on a few best practice examples of mobile reporting. One of them is the Shell Sustainability Report. Catherine Aitken from Shell will also participate in the session and share her experience in the subsequent discussion. Session (30 min + 15 min discussion)
11:00 a.m.
Wire on Fire: Reporting Matters
Prof. Dr. Henning Zülch
Leipzig Graduate School of Management, HHL
Hendrik Pieper
Leipzig Graduate School of Management, HHL
Could it be that the companies that choose to report reactively instead of proactively are less transparent and have something to hide? One particular example where this seems to be the case is Wirecard. A recent study shows that this former DAX company has over the years become one of the worst performers in the reporting field. Research by the Leipzig Graduate School of Management (HHL) also shows that online reports are seen positively by the financial community as a sign of proactive financial communication. Session (30 min + 15 min discussion)
11:00 a.m.
Board Communication
Dario Mezzaqui
MESSAGE
Eloy Barrantes
nexxar
Studies say that the portrayal of the management board can have a great impact on investment decisions. Annual reports have enormous potential for good board communication. But how can this potential be exploited? Which possibilities do online reports offer to position the CEO and the managing board (e.g. CEO videos)? In this session, we look for answers to these questions. Session (30 min + 15 min discussion)
1:00 p.m.
Digital Impact/SDG Reporting
Michael Winter
Stakeholder Reporting
Mark Jozwik
Stakeholder Reporting
Toni Spyra
nexxar
Sustainability Reporting is constantly developing: instead of merely describing the past, focus increasingly shifts towards outlooks and impact. Online reporting gives companies new opportunities, to disclose their value creation and performance in the light of the Sustainable Development Goals (SDGs) in a stakeholder-oriented way. In this session, we present new and innovative ideas on how to integrate the SDGs into digital sustainability reports and what the future prospects of impact / SDG reporting could look like. Session (30 min + 15 min discussion)
1:00 a.m.
Best Practice Concept & Design
Manuela Göd
nexxar
When it comes to online reporting, even the most creative concept is only suitable if it transports the company’s corporate identity. But what exactly are the latest trends in design? And what makes a design concept stand out? This session will provide some best practice examples from 2019 online reports. Session (30 min + 15 min discussion)
2:00 p.m.
Recap & Learnings
Prof. Stéphanie Mittelbach-Hörmanseder
Vienna University of
Economics and Business
Administration
Prof. Monika Kovarova-Simecek
St. Pölten University of Applied Sciences
Eloy Barrantes
nexxar
Endnote (30 min)