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Digital Reporting Convention 2022 Recap

Below you can find an overview of our sessions, workshops and company case studies, held on 16 September at the Vienna University of Economics and Business. You can download the slides of almost every session by clicking the DOWNLOAD PDF button.
Any questions? Feel free to contact us at drc@nexxar.com
Thank you very much for having attended the Digital Reporting Convention 2022. See you next time!

Friday, 16 September

9:30 a.m.

Introduction / Keynote

Prof. Monika Kovarova-Simecek

Prof. Monika Kovarova-Simecek

St. Pölten University of Applied Sciences

Prof. Stéphanie Mittelbach-Hörmanseder

Prof. Stéphanie Mittelbach-Hörmanseder

Vienna University of Economics and Business

Eloy Barrantes

Eloy Barrantes

nexxar

 

10:00 a.m.

Digital concepts in corporate publishing

Eva Schneeweiß

Eva Schneeweiß

nexxar

Manuela Göd

Manuela Göd

nexxar

Over the past years, annual and sustainability reports have changed their format and adapted to the reception habits of their users. Instead of being used as printed publications, most reports are read on screen nowadays. What are the main challenges in terms of concept and design in digital reporting and why should reports be designed for screens in the future?
In this session, we explained how to create high-quality web-specific content for a digital audience, based on some best practice examples.

11:00 a.m.

New look: HUGO BOSS

Laura Hennig

Laura Hennig

HUGO BOSS

Julian Müller

Julian Müller

HUGO BOSS

Verena Pölzl

Verena Pölzl

nexxar

2021 was a year of change for HUGO BOSS: a new strategy, a new brand identity and a new organisational structure. The last annual report reflects this in a perfect manner. In this session we presented the design and concept.

12:00 p.m.

CEO videos in 20 minutes

Claudio Barrantes

Claudio Barrantes

Paradots

Moritz Schwarzl

Moritz Schwarzl

Paradots

You would love to have a CEO video statement in your next online report, but your CEO has almost no time for a shooting?
In this hands-on workshop, we explained how good preparation can result in a professional CEO video statement with only 20 minutes of actual shooting time.

12:00 p.m.

Push Reporting: Schaeffler

Andreas Possel

Andreas Possel

Schaeffler

Lisa Schwedes

Lisa Schwedes

nexxar

Push Reporting – the pro-active communication of reporting content in social media and other channels – is the key part of every reporting strategy nowadays. With a Google Ads campaign and social media activities you can drive more traffic to your digital report. In this session, we showed how it works in practice.
Schaeffler, for instance, almost doubled the visits to their online Sustainability Report 2020.

2:30 p.m.

VR & AR in corporate reporting

Martin Sagmüller

Martin Sagmüller

nexxar

Recent developments in digital reporting, an increase in stakeholder interest and changing the focus of reporting (e.g. ESG) provide opportunities for companies to innovate how they communicate.
In this session, we discussed findings from a recent report of the Financial Reporting Council Lab on Virtual and Augmented Reality, demonstrated current practice, and highlighted opportunities for the future.

2:30 p.m.

Equity storytelling

Christian Schuchmann

Christian Schuchmann

Merck

Judith Rahner

Judith Rahner

Merck

Frederick Busch

Frederick Busch

nexxar

How is your company earning money? How do you create value? Why should people invest in your company? Answers to these and similar questions should be provided in every annual report. However, there are only few best practice examples for strategy and equity storytelling, which make use of interactive and animated visualisations.
In this session, we presented some best practice examples.

3:15 p.m.

The F in XBRL stands for fun!

Richard Bössen

Richard Bössen

AMANA, Member of the XBRL Standards Board (XSB)

When it comes to XBRL, companies are divided into two camps. Some say XBRL is the future of reporting. Others see XBRL as a major “pain point” and additional effort. But who uses the XBRL data in the end? What are analysts doing with iXBRL reports? And how can XBRL tagging be simplified, optimised and more “fun” in the future?

3:15 p.m.

IR communication on LinkedIn

Annette Hainz

Annette Hainz

Fresenius

Michael Otto

Michael Otto

Fresenius

Eloy Barrantes

Eloy Barrantes

nexxar/Paradots

LinkedIn is the world’s largest professional social media network. However, the platform is rarely used in terms of professional IR & sustainability communication.
In this session, we explained why social media communication is getting super important for your daily work in future (also in terms of reporting) and presented some best practice examples.

4:30 p.m.

(No) future for sustainability reports?

Sebastian Kühn

Sebastian Kühn

Stakeholder Reporting

Carolina Orlando

Carolina Orlando

Message

With the introduction of new EU regulations larger parts of the sustainability report need to be integrated into the annual report. This raises a question: will there still be a stand-alone sustainability report in the future?
If so, what will be the function and added value of the report? And what will the (digital) sustainability report of the future look like? We discussed these questions in a fishbowl.

4:30 p.m.

Does design really matter?

Eva Schneeweiß<

Eva Schneeweiß

nexxar

Richard Bössen

Richard Bössen

AMANA, Member of the XBRL Standards Board (XSB)

Major stakeholders such as analysts and institutional investors often say they are only interested in facts and figures: aesthetics of an annual report have no impact on their measurement and the stakeholders’ decisions. But is this true? We discussed it in a fishbowl.

5:30 p.m.

Summary / Endnote

Prof. Monika Kovarova-Simecek

Prof. Monika Kovarova-Simecek

St. Pölten University of Applied Sciences

Prof. Stéphanie Mittelbach-Hörmanseder

Prof. Stéphanie Mittelbach-Hörmanseder

Vienna University of Economics and Business

Eloy Barrantes

Eloy Barrantes

nexxar